Intention of Effect Kills Effect

François Jullien is a French philosopher and sinologist. Thanks to his obsession towards “Finding resonances between Occident and China’s culture”, he invented plenty of interesting concepts. The little tool I present today is short and nevertheless terribly powerful. A seed of magic against the evil 😈 :

Intention of Effect Kills Effect

In poetry or on Instagram pages, in music, movies, painting, it’s when the viewer “see you coming” with your heavy intentions, your effects. It’s why bad photographers and, even worse, bad poets are so terrible !

The lowest example of this ? Romantic sunset photographies with beautiful lovers. You’re like “yeah yeah yeah…”. And when the efficiency of a poem is based on dumb smart juxtaposition of words. Welcome to the purple wind and to iridescent hopes

Instead of being charmed, or amazed, or interested, the viewer is exhausted by his assessments.

It could be post-modern nudge effect, right ? But it will probably be more like the “smart ass effect”… Exhaussssting !

A good example ? When in a movie you get a syrupish violin-music behind a saaad-potatoed drama. You wanna poke the director on the forehead : “Hey. You. Stop that ! I got it !”.

Intention of Effect Kills Effect

Of course, this is what we all do. In every article of these little pages. On your Instagram posts. We all have an “intention”. We push like bulls. We want prove something to others.

And the audience ? If you’re lucky, they maybe will think “I see you coming, OK, do your stuff”. But the risk is that they squint their eyes and… autopinch nose, voilĂ . Hashtag LOLs are boring.

Tools :

Subtilities. Surprises. Movement. Elegance. Complexity. Smart dissonances. This is where effectiveness is. Effects from… invisible intelligence !

PS : Eeek ! I talked about this in another article called :
“Slide, mortals, don’t bear down”

Thanks for reading !

Mindsets and Zodiac Signs

Ahhh I love to find books about “Two Concepts”. When you meet them, you’re like “Heyyyy ! Why not ? That’s interesting !”. Flowers and Self Help, or Marxism and Christians, or Movies and Architecture, Food and Parenting. Tortoises and Art. Well…

First, let’s talk about Mindsets. It’s a tricky word we don’t have in France. So you can translate it with “Ă©tat d’esprit” (state of mind) or “mentalitĂ©” (mentality ?), or “attitude”. In my mind, a… mindset is a pattern you have in your mind about a precise subject. I’m maybe wrong, but it involves something about “it’s pinned, not moving” (oui ?). For example : “I don’t like to travel”, or “The French are good kissers”, or “I’m a Taurus, therefore I’m slow”.

Haha, see me coming ?

Playing with Astrology is a very funny activitĂ©. Everyone knows it’s based on wrong calculations with the stars, but it doesn’t matter, it works pretty well. Sometimes it’s insanely exactly on spot.

But it can also create mindsets. Pisces are dreamers. Taurus are slow and stubborn. Cancers too sensible. Scorpios auto-tortured. Capricorns are cold. You can put labels on signs, and sometimes, it’s just boring : it’s just an alibi for laziness. Like a “I won’t change I’m a fucking Leo !”. Yes you can change, silly !

Tool : Make you Zodiacal sign a lever, not a dial. You can evolve and work on it…




Don’t add knots to knots, or why the Key to your dreams is inside you.

This is your face(s) this morning, when you woke up after this OMG dream. And YES, that WAS crazy. The zig-zagging plot, the foolish characters, the peek-a-booing changes. You woke up like that, shaking your head, needing a triple coffee and a good hug.

You can tell this tralala story to your spouse (after the hug). The only result will be the mirroring of these faces : you will see him becoming yellow, then he will looked flushed, then he will hold his chin like this, “hmmm… What Ze Feuque ??!”.

If your husband is not already thinking about what he’ll do today (or ready to grab a useful part of your body to comfort you), he will just say something blank, like, “Waow, you have an interesting dreambox, my love !”, and he will run outside the house to go biking somewhere. Let him go.

If you own a friendly talkative man, he will try, though. “Let’s see… Maybe it means this ? But why is MY mother involved with this mighty red-headed finch ? And what’s this panda statue about ? With a crown ? Really ?”.

Well, he will add questions to your questions, knots to the knots. Bigger eyes you have, now.

But know this (I’m a Dream Guru, as you already know) :

Your brain makes dreams in order to work on your own shit.

It means that probably EVERY element of your dream is about YOU. So if you see a baby running away, it’s probably about denying your inner child. If you see your grandmother, or a neighbour, a kid, an engine, an uncle : do NOT worry why your uncle is in there. Your brain uses the uncle for YOU. What are his qualities ? His flaws ? These are about you, you, and you. Your dream-engine uses what it knows (people and things around), but it doesn’t care. People and Symbols are used to work on you only. Pack the whole thing and make it flat, next to your own skin. Light will come suddenly.

Always interpret your funny dreams like that and they will suddenly make sense.

VoilĂ  ! I’m a Wizard, this is why I know. Smouic.

Thanks for reading !