Most Advanced, Yet Acceptable

Most Advanced, Yet Acceptable (MAYA) is a Raymond Loewy‘s principle about Design. I like this idea for many reasons.

It speaks about a limit, a frontier : your object, your “invention” tries to bring something new, but… if it’s too new, you lose the audience, you irritate people.

It’s a concept you can use on other territories. Web Design, of course. But also in many forms of Arts.

This “Tool” is a combination.

  • Lever (from simple to complex)
  • Dial (measuring where the audience is, from bored, to interested, to irritated or lost).

Who grasp this idea? Designers, Web Designers, Architects, and all artists who take care about the audience, of course.

Of course you have in mind the “pure artists” who are stubborn geniuses (or stubborn lonely “under rated”, haha). They have their own mind, their creativity. They create. Take it or leave it, guys! Their work falls, for a given audience, in these 4 categories :

  1. Boring simple zone “Whatever, it’s nothing new!”
  2. Comfort mainstream zone “Cool, I like it”
  3. Waow zone “This is new and great!”
  4. Failing zone “It’s weird, I don’t understand!”

Of course you have to consider the idea of being ahead of your time. Then it becomes Most Advanced, Unacceptable… but Acceptable one day! Well, maybe!

Tool/Lever/Dial Questions :

Where do you put your own lever, from creativity to take care of the audience? What can MAYA mean to a photographer? A poet? Could you apply that to your life? Where? Sex? Parenting? Where do you want to be ahead of your time? Where is the “risk” dial? Where can be the danger of “taking care too much” about the audience? Where’s the danger in Screen-Tests, in the movies? What about nuggets of Advanced/Unacceptable elements in a mainstream work? What is Avant-Garde? What if “You don’t know your audience that much”?

 

Sorry for my English. Thanks for reading!

 

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