The Juxtaposition Principle

ONE

I’m a bookseller, and this morning I talked with a lady who needed books and inspiration to write something for a funeral.

It’s easy to find this, but always in “squares”. Wells.

I mean, you’ll find things from Catholics, from Philosophy, in Spirituality books, in Literature, Buddhism, etc.

But I know a book from a woman who helps the reader to cope with ordeal, in one single book, from texts and quotes from : journalists, priests, masters, buddhists, writers from other centuries, from today, etc…

It’s a great book because “help” seems to come from everywhere, and also because you feel these things are universal, and because it’s interesting to find links between different states of mind. It’s not a well, it’s an ocean…

TWO

I call the Juxtaposition Principle a way to (maybe casually, at least with a certain freedom) to present an heterogeneity.

Serve yourself.

THREE

In the bookstore I do this constantly :

If, for example, there’s an offer for pocket books, I will present 25 different books in a single front display, with : self help, sociology, philosophy, art, anthropology, music and history. Juxtaposition. I do it on purpose, and so there.

Usually, managers don’t understand that.

They want “massive bestsellers front walls”, with one single book presented by the hundreds. This says to the customers : “I’m huge, obey, don’t think : BUY!!”.

My way says :

1. Let yourself be surprised
2. There are many levels on this knowledge ladder : choose your stair
3. It can be fun to find the links between the books
4. You can be curious if you want
5. I’m a bookseller and I present these to you, you can follow or not
6. Maybe theres’s a message here : do you find it?
7. What is the common trait here?
8. These are NOT new books, but classics, or different ones : explore
9. Disobey advertising, find your way into this tree!
10. Be smart
11. Etc

FOUR

I wrote an article about this Juxtaposition Principle about my Instagram. Because, evidently you see me coming : Constantly Random is an Instagram flaw

And I absolutely and willingly and by choice do this for my blog.

It’s not about fashion, or traveling, or IA. It’s about MANY things. Juxtaposition.

And of course, I know you know that there’s a little music hidden in this Juxtaposition here.

It doesn’t work that well, but I reached “real” 251 followers today, which gives me 430 followers in total. Not thousands, but I’m happy though. You my followers are curious explorers. And I love you.

Have a great day!!

Instagram : tashaenpapier