#Geek #Marketing : Cattle Displacement

Marketing, it is what it is.

But Geek Marketing is like more terrible to watch (why?). You see human beings “happy to buy” this “mainstream but no-mainstream” shit, from Funko Pop to Walking Dead comics (162 issues today), from Goth subculture clothes & things from the Star (Wars or Trek?). Eeeeeekkkk!

They never finish to gather to… say they’re different. Well, they’re moved : cattle displacement. Buy buy buy.

Tool : Obey : buy this Jack Skellington Pop, this Hello Kitty purse, and this 700$ Falcon Millenium Lego. Obey (all these things are very cool).

Or not!

Have a nice day!

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Instagram : natgeo

 

Most Advanced, Yet Acceptable

Most Advanced, Yet Acceptable (MAYA) is a Raymond Loewy‘s principle about Design. I like this idea for many reasons.

It speaks about a limit, a frontier : your object, your “invention” tries to bring something new, but… if it’s too new, you lose the audience, you irritate people.

It’s a concept you can use on other territories. Web Design, of course. But also in many forms of Arts.

This “Tool” is a combination.

  • Lever (from simple to complex)
  • Dial (measuring where the audience is, from bored, to interested, to irritated or lost).

Who grasp this idea? Designers, Web Designers, Architects, and all artists who take care about the audience, of course.

Of course you have in mind the “pure artists” who are stubborn geniuses (or stubborn lonely “under rated”, haha). They have their own mind, their creativity. They create. Take it or leave it, guys! Their work falls, for a given audience, in these 4 categories :

  1. Boring simple zone “Whatever, it’s nothing new!”
  2. Comfort mainstream zone “Cool, I like it”
  3. Waow zone “This is new and great!”
  4. Failing zone “It’s weird, I don’t understand!”

Of course you have to consider the idea of being ahead of your time. Then it becomes Most Advanced, Unacceptable… but Acceptable one day! Well, maybe!

Tool/Lever/Dial Questions :

Where do you put your own lever, from creativity to take care of the audience? What can MAYA mean to a photographer? A poet? Could you apply that to your life? Where? Sex? Parenting? Where do you want to be ahead of your time? Where is the “risk” dial? Where can be the danger of “taking care too much” about the audience? Where’s the danger in Screen-Tests, in the movies? What about nuggets of Advanced/Unacceptable elements in a mainstream work? What is Avant-Garde? What if “You don’t know your audience that much”?

 

Sorry for my English. Thanks for reading!

 

Reading the News… in old magazines

Diogenes Syndrome is a curse of course, a disease. Some people live like isolated monsters in accumulations of “things”, papers, books, whatever. I don’t live in domestic squalor and I don’t collect old candies wrappers, but I admit I keep too many things in the basement, including… boxes of old magazines.

From time to time I open one box and bring two dozens of old Pop-Rock, movies or news magazines at work. At lunch time, I read them. It provides me many little things :

  • I eventually have small talks with people around me, surprised to see me reading  news from 2001. They think I’m a weirdo, and it’s a good feeling, I don’t know why.
  • I get the satisfaction to realise that the “big pop groups” I disliked in the past vanished into oblivion. Bim. So there !
  • I sometimes google some personalities to see how they are and what they do “now”, fifteen years after. It’s full of surprises, random changes, new roads, and disillusions…
  • I save money : instead of buying a great new book at 24 Euros, I can find, eleven or fifteen years later, a pocket second hand one at 90 cents.
  • Therefore, this makes me often think about what we all find “important” today…

Voilà ! Isn’t it a bliss, from time to time, to get under the surface of the “news” ?

Tool : Why couldn’t we use this “state of mind” for what we have now ? What if we imagine “What will this be in fifteen years” ? In entertainment, but also for our struggles and problems. Isn’t life short ? Is THIS (whatever it is) sooo important, really ?

#blackandwhite #tree #shadowsonthewall

“Without Music Life would be a Mistake” ? Nope…

“Without Music Life would be a Mistake”

You can find this quote from Nietzsche on all kinds of tee-shirts.

In fact, you can replace “Music” with some other pleasant words, like “Wine”, or “Love”, or “Philosophy”, “Fashion”, who cares ? Is it an order, some kind of pressure ?

Of course, without music life would not be a mistake AT ALL.

The Persuaders

If you suddenly take seriously how music is important to people, you’ll be SO surprised that you will be floored. I use this “floored” expression because I’m french and I LOVE it. Floored, you on the floor, voilà pour vous.

I asked about the opera, one day. One loves opera because of the magic of the place. Some because of the archetypal terrible stories. For some others, it’s the performance of the singers (ahhhh the “high notes” !). Some guys are in love with one voice only (Callas !). Some guys love only one composer (Wagner, or for me : Puccini). Many love opera and only opera. You can find fools who love to collect all versions of the same thing. Etc.

Elephant Woman

You should and you have to think about it when you want to SHARE a music. You give YouTube links to your lover and most all the time you’ll be surprised. She doesn’t care. What moves you does nothing to the others.

Personaly I love risky modulations (I love Mike Oldfield, John Barry, Progressive Rock and Royksopp, and Puccini, and Prokofiev for this reason). I love to analyse production (Floors of sound in Depeche Mode Violator, different veils in Brian Eno’s work). I love crescendos. I love when the magic is hidden in a mist (Royksopp, Blonde Redhead). I love David Sylvian’s voice. OK I stop here. What about YOU ?

Brilliant Trees

Some like an era (the sixties !), a style (new wave !), an energy (dance !), an attitude (punk !), a flow (rap !), productors (Trevor Horn ?), a sound, a label (4AD), a social field (gothic culture), a movement (house), a nostalgy (“I listened to The Police when she kissed me !”), the singer (Arctic Monkeys oh he’s so cute)…

Tools :

Oh, just this : It’s always more complicated.

Do not think that you have a human typology in mind. You’re wrong.

(and fuck Nietzsche on this quote)

https://youtu.be/cFig-OiIwDo

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“I used to watch things to understand what’s the big deal”

“I used to watch things to understand what’s the big deal”

…but one day, you stop.

One day, all of a sudden, you effing don’t care. At all.

One day something is a big deal and you want to watch something which is NOT a big deal.

One day you let the big deal be the big deal without you.

One day you watch the crowd running here and there like sheeps in front of Thrones and you stay under a tree reading a nobigdeal novel – Giono for example, or a Pulitzer from the sixties, voilà.

One day you don’t even KNOW what is a big deal and what is not, so there.

(You just decided to explore Joseph Losey‘s movies, instead).

One day, you just make your own path.

Tool : What do you need ? More mainstream, or less ? Highways or mountain footpaths ?

(OK try Giono. No big deal in 2016. Perfect.)

#gold #redhead
#gold #redhead