When your comfort zone is in Mainstream Children Marketing, you live in PARADISE

Why do I feel a slight nausea when I see BB-8 with a Santa Claus Hat or the death star covered with snow?

The concept of Comfort Zone is useful. Inside this (we all need that, right?), we’re easy and happy, like a sleeping baby. We have all we need, that’s COOL. You absolutely don’t have to explore the outside : it’s unknown, maybe dangerous, blah blah blah, and you could discover things…

If you’re an adult and you love Harry Potter, Disney, Star Wars and all the marketing around it (Pop Figures, Lego, etc) and you have plenty of money, I see you live in total and uninterrupted paradise. For your own happiness, you just have to visit stores. Then, as a good target you are, you’ll go from one “Oh! Ah!” to “Woaw that’s cool! I want it!”.

EVERYTHING there is ready for you and for your bliss : Lego Star Wars Advent Calendars, Harry Potter Hogwarts Houses Goodies (scarves, tee shirts, etc), Disney Consumer Products (you’ll find plenty of elements of their targeting processes on the web, for example here : https://www.marketing91.com/marketing-strategy-walt-disney/ ). I told you : it’s paradise!!

Happiness in idiocy is exactly what the system needs from you. Consent, obedience, servitude.

As long as you’re smiling with this new Falcon Millenium Lego or this Avengers Captain America doormat ($86 51 + $4.49 shipping on Amazon, today) or this very cool Disney/Pixar Cars 3 Ultimate Florida Speedway Track Set ($179.74 & FREE shipping – 36 customer reviews), you’re OK. Life is a beauty! There are “822 results for Toys & Games : “Jack Skellington” on Amazon. Havem all?

“Come on! Live with your time!”

Yes, well : NO. I have another comfort zone, which is, in culture, I hope, a little larger. I’ll watch the new Star Wars for sure, and Blade Runner 2049 was great, but this week I read an interview with Lenny Bernstein about the Rite of Spring, tweets by Taleb, articles by Serge Daney or Pasolini, talked about dreams or creativity about Valéry (poet), realism (or not, cf Sorolla) in Zorn’s paintings, Sander’s links with Walker Evans (photographer), or symbols analyzed by Durand (anthropologist who liked Bachelard). Tonight I’ll probably watch… The Servant, by Losey. A good way to think about this, right?

And I’d hang myself if I had to watch cartoons while I coffee in the morning!

Argh! Bloody hell! I just realized that my comfort zone was… to expand mine.

Lazy me.

Trapped. Me moorings awweeeee.

 

Have a nice day!

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“Love at first sight” wisdoms…

For “Love at first sight“, we French say “Un coup de foudre” (a lightning strike), a clear metaphor? Bzam!! Like it?

We’ve all been there, I suppose : you walk your life seriously, and in a second you are suddenly, completely amazed by a face, a smile, someone. Look at you, now!…

If a love story ensues, well, you know… it doesn’t work “that” often. And many grown adults are very cautious with this love-at-first-sight thing. “Beware!”, says the 40 to the 20…

In a way, that’s pretty logical. Love at first sight means – and implies – you fell in love with… graphic proportions. You fell in love with some eyes, a mouth, a face… right?

And, well, graphic proportions are NOT a person.

OK. Yes. Right. But…

First of all, you can’t do nothing against a loveatfirstsightcrush. Just shut up and notice how stupid you become, haha.

So…

There’s a place where you’re a grown adult. You’ve been hurt by failures and break ups, blah blah blah, and you tend to think :

“As it ought to be, love at first sight is bullshite, therefore I should choose my lover with a good dose of reason”.

A person you appreciate “reasonably“, right?

Good!

But you grow more up. You gain experience. You’ve known many more people. Your brain is, like, trained to guess who is a person you meet. Watch her/him walk, talk, smile…

Voilà.

My theory here is : I am pretty sure that “Love at first sight”, when you’re 40 or 50, is more… accurate. You don’t fall in love in a second because of a smile, a winking eye, a silver voice. You DO, but because you guessfelt – much more : the rest of the person, the way (s)he talks, the way (s)he walks, stands up, questions you, looks at you. Energy.

And yes, you’re a sapiosexual, right? Thus…

Whatever.

You silly poor little brother, sister, you can’t resist (you will never be able to resist) to this “BAM!” feeling. Your whole personality seems to be ready to fall on your ass because of. That’s how we’re built, probably. There’s maybe an agent in our mind, doing this, keeping an eye out for…

Crush. Let go. Try to be smart, though. Hold on your wheel. Be happy. And if you’re not, you know, you have these “What doesn’t kill you makes you stronger” quotes, etc…

After all, maybe a good part of REASON is now incrusted, embedded into your loveatfirstsightness? It would be a strange effective braid, right?

Maybe you’ve found your sidekick, I mean your REAL one. You’re good now! Marry her! Him! C’est la vie !

 

Thanks for reading! Have a nice day!

 

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