Blogging is a whole thing. There are many good reasons why we blog. I tried one day to list them: Why do you blog?
When you blog, you have something in your brain that clicks when you read or hear things. Like an Instagrammer has an eye for it, your mind picks up ideas everywhere it can. So maybe it’s a way to be more… present, an acuteness.
There’s another thing: you publish, so you have to present it, to shape it, to frame it, whatever. It’ll be read (a little, I hope!), so you have to iron your shirt. And if you don’t, it’s also a style, right?
Then you have to find the balance between staying yourself in what you say and to please your audience. This balances a good structure to watch.