A few centuries ago, you had no coffee in bed in the morning – and I seriously wonder how were people doing without it!
A long time ago some guys in Africa realized it was cool to get these little red seeds, then burn them a little before making this cool black beverage. Coffeeeee…
It came to Italy, then France, then England, you know the rest…
I heard about the three waves of coffee :
- Black coffee : cheap, sold and consumed everywhere.
- Starbucks culture, making coffee a candy mess with caramel, chocolate, cream…
- A need to come back to simple black coffee with a knowledge of origins, ethics, taste subtleties : specialty coffee.
Before the invention of recording, the music you had is the music you or people played.
It’s been a climbing :
- Came vinyl, then LPs. From mono came stereo, waow!
- Hi-Fi has been the word, for a few decades : the goal was to get a better sound.
- Compact Disc came : better dynamics, no clicks and pop, no pre-echo…
Then a fall :
- MP3 and other “compressed” sound, a music disaster.
- Then “the return of the vinyl”, which is like this :
What I expect today, like for coffee, is a… public sudden understanding that the quality of recorded music IS important. The tools already exist, with Blu-ray audios, or portable players which can play FLAC and other uncompressed music.
So the structure is easy, it’s a three parts process :
- Discovery, then mass market (a cup of black coffee homemade / a good CD)
- Decadence, quality collapse (Starbucks horror / vinyl, mp3 or YouTube)
- Rebirth with high-end products for everybody (a cup of good black coffee / high definition music)
Where to apply this triplebranch? Politics? Economy? Fashion? Literatures?
Thanks for reading!