When in front of a piece of art, some music, a photograph, a painting or a movie, some might want to feel pleasure, or emotion, or simply “find it beautiful”, or feel nostalgic, or energy-moved, whatever.
My triggering thing is the Eyebrow Criteria. I want to feel one eyebrow (or more : my two eyebrows) coming up. Up up up !
Does it mean I want to be surprised ? Yes.
Because THEN my little analysis-brain begins to work with a question : “What is happening here ?”. Ohhh this is SO good !
The artist is playing with us. He has many possibilities to do this. One of my favorites is :
Strangeization is a concept invented by the Russians (well, in Wiki they call it Defamiliarization), saying simply that you can avoid the boring “I’ve seen this” elements in art… by adding strange things. A way to disturb the lukewarmness of our perspective.
I found this painting on Instagram in the middle of dozens of pictures, I suddenly stopped, both of my eyebrows went up : OK, the light and the colors are cool but mainly, this picture is flooding me with surprises. Flying roses. The angle of view. The body attitudes of both the characters. The white rose. Is it drama ? What is happening here ? Is it a dream ?
This a good strange. Thank you !
Dials : The dials are your eyebrows. You should pay attention to them.
Levers : Well, you got it. Adding strange elements to your art or to your product can be useful to re-catch an audience, lost into familiarity…
Really ? How ? Why ?