Pee-Poo Deadpool & Exasperating Frozen Songs…

Remember Frozen? It was CRAZY. It was everywhere : the songs, the DVDs, the dolls and the Elsa toys. It was so crazy that at one point, people become to be bored and sarcastic about it. “Let it gohhhhhh”. Pfff…

Then I watched it and found it… just OK.

In another region of mainstream entertainment, I watched Deadpool one day and couldn’t go til the end, bored by casual murders, bad jokes & puns, plus an horrible feeling of smart-ass irony detection, as if I was a geek target all movie long.

In France we call this humor under the belt “pipi caca” (pee poo).

Want examples? : http://www.imdb.com/title/tt1431045/quotes/

Soooo irreverent!!! Awwwee : therefore you saw cargos of people being so flattered to get Lord of the Rings or X-Men puns in Deadpool! Perfect to be a viral success, right? Parody! Irony! Teasers! Funny to be idiotic! Outrageous!

As they say in Wiki :

Reynolds worked closely with Fox domestic marketing chief to use the internet to their advantage and come up with cheaper, “Deadpool-based” ways to market the film.

Of course : targets! Moving cattle. Elbowing the audience… and… There’s a II. You don’t say!…

This morning I read a blog article written by the perfect target, who was really upset. The Frozen bored thing (“here we are with weeks of more terrible pee-poos from Deadpool – to elbow me”) mixed with the sentiment of being a part of a stock, of some cattle to move.

Let’s laugh with us! Deadpool II is stupidfunnier! Give money, we’re cool! Irony by the shovel! Laugh when I pun!

Well, this article is too long, and it’s not cool to talk about Deadpool (Marvel, therefore Disney) and Frozen (Disney – Hey wait a minute…).

Marketing is too be smart. Viral can work to move your cattle. BUT if you insist, if you are too long, you upset people. Upset people not good.

OK, you’re right, I should… Let it gohhhhhh…

Here’s the French version. So there.

Have a nice day!

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-> ahahah so peepoo

From “Looper” to “Star Wars VIII”

  1. Star Wars: The Last Jedi was directed by Rian Johnson (born in 1973). As I often like to chain the movies I watch with a link, I watched Looper… his previous film, the day after. Looper is a splendid Sci-Fi movie and I watched a long interview of Johnson in the bonuses. I discovered an adorable geek with a fast brain, capable of talking about Casablanca, Akira, who wrote, organized and directed the movie, which “delivers an uncommonly smart, bravely original blend of futuristic sci-fi and good old-fashioned action”, 93% on Rotten Tomatoes!
  2. I really respect and understand that the Star Wars teams wanted this guy, as they wanted Gareth Edwards (born 1975)  for Rogue One. Monsters was a haunting masterpiece (though very low budget), and his Godzilla was… really different.
  3. I have a third example : Joss Whedon. Smart father of Buffy the Vampire Slayer and Firefly (then Serenity), a great “space western”. After Cabin in the Woods, he was swallowed by Marvel Studios, directing two huge Avengers movies.

 

OK, here’s the pattern : smart directors swallowed by huge systems to make the biggest blockbusters.

Could it be a special Peter Principle?

Did we lose the guys for good cinema? Why?

 

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When your comfort zone is in Mainstream Children Marketing, you live in PARADISE

Why do I feel a slight nausea when I see BB-8 with a Santa Claus Hat or the death star covered with snow?

The concept of Comfort Zone is useful. Inside this (we all need that, right?), we’re easy and happy, like a sleeping baby. We have all we need, that’s COOL. You absolutely don’t have to explore the outside : it’s unknown, maybe dangerous, blah blah blah, and you could discover things…

If you’re an adult and you love Harry Potter, Disney, Star Wars and all the marketing around it (Pop Figures, Lego, etc) and you have plenty of money, I see you live in total and uninterrupted paradise. For your own happiness, you just have to visit stores. Then, as a good target you are, you’ll go from one “Oh! Ah!” to “Woaw that’s cool! I want it!”.

EVERYTHING there is ready for you and for your bliss : Lego Star Wars Advent Calendars, Harry Potter Hogwarts Houses Goodies (scarves, tee shirts, etc), Disney Consumer Products (you’ll find plenty of elements of their targeting processes on the web, for example here : https://www.marketing91.com/marketing-strategy-walt-disney/ ). I told you : it’s paradise!!

Happiness in idiocy is exactly what the system needs from you. Consent, obedience, servitude.

As long as you’re smiling with this new Falcon Millenium Lego or this Avengers Captain America doormat ($86 51 + $4.49 shipping on Amazon, today) or this very cool Disney/Pixar Cars 3 Ultimate Florida Speedway Track Set ($179.74 & FREE shipping – 36 customer reviews), you’re OK. Life is a beauty! There are “822 results for Toys & Games : “Jack Skellington” on Amazon. Havem all?

“Come on! Live with your time!”

Yes, well : NO. I have another comfort zone, which is, in culture, I hope, a little larger. I’ll watch the new Star Wars for sure, and Blade Runner 2049 was great, but this week I read an interview with Lenny Bernstein about the Rite of Spring, tweets by Taleb, articles by Serge Daney or Pasolini, talked about dreams or creativity about Valéry (poet), realism (or not, cf Sorolla) in Zorn’s paintings, Sander’s links with Walker Evans (photographer), or symbols analyzed by Durand (anthropologist who liked Bachelard). Tonight I’ll probably watch… The Servant, by Losey. A good way to think about this, right?

And I’d hang myself if I had to watch cartoons while I coffee in the morning!

Argh! Bloody hell! I just realized that my comfort zone was… to expand mine.

Lazy me.

Trapped. Me moorings awweeeee.

 

Have a nice day!

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