When your comfort zone is in Mainstream Children Marketing, you live in PARADISE

Why do I feel a slight nausea when I see BB-8 with a Santa Claus Hat or the death star covered with snow?

The concept of Comfort Zone is useful. Inside this (we all need that, right?), we’re easy and happy, like a sleeping baby. We have all we need, that’s COOL. You absolutely don’t have to explore the outside : it’s unknown, maybe dangerous, blah blah blah, and you could discover things…

If you’re an adult and you love Harry Potter, Disney, Star Wars and all the marketing around it (Pop Figures, Lego, etc) and you have plenty of money, I see you live in total and uninterrupted paradise. For your own happiness, you just have to visit stores. Then, as a good target you are, you’ll go from one “Oh! Ah!” to “Woaw that’s cool! I want it!”.

EVERYTHING there is ready for you and for your bliss : Lego Star Wars Advent Calendars, Harry Potter Hogwarts Houses Goodies (scarves, tee shirts, etc), Disney Consumer Products (you’ll find plenty of elements of their targeting processes on the web, for example here : https://www.marketing91.com/marketing-strategy-walt-disney/ ). I told you : it’s paradise!!

Happiness in idiocy is exactly what the system needs from you. Consent, obedience, servitude.

As long as you’re smiling with this new Falcon Millenium Lego or this Avengers Captain America doormat ($86 51 + $4.49 shipping on Amazon, today) or this very cool Disney/Pixar Cars 3 Ultimate Florida Speedway Track Set ($179.74 & FREE shipping – 36 customer reviews), you’re OK. Life is a beauty! There are “822 results for Toys & Games : “Jack Skellington” on Amazon. Havem all?

“Come on! Live with your time!”

Yes, well : NO. I have another comfort zone, which is, in culture, I hope, a little larger. I’ll watch the new Star Wars for sure, and Blade Runner 2049 was great, but this week I read an interview with Lenny Bernstein about the Rite of Spring, tweets by Taleb, articles by Serge Daney or Pasolini, talked about dreams or creativity about Valéry (poet), realism (or not, cf Sorolla) in Zorn’s paintings, Sander’s links with Walker Evans (photographer), or symbols analyzed by Durand (anthropologist who liked Bachelard). Tonight I’ll probably watch… The Servant, by Losey. A good way to think about this, right?

And I’d hang myself if I had to watch cartoons while I coffee in the morning!

Argh! Bloody hell! I just realized that my comfort zone was… to expand mine.

Lazy me.

Trapped. Me moorings awweeeee.

 

Have a nice day!

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#Geek #Marketing : Cattle Displacement

Marketing, it is what it is.

But Geek Marketing is like more terrible to watch (why?). You see human beings “happy to buy” this “mainstream but no-mainstream” shit, from Funko Pop to Walking Dead comics (162 issues today), from Goth subculture clothes & things from the Star (Wars or Trek?). Eeeeeekkkk!

They never finish to gather to… say they’re different. Well, they’re moved : cattle displacement. Buy buy buy.

Tool : Obey : buy this Jack Skellington Pop, this Hello Kitty purse, and this 700$ Falcon Millenium Lego. Obey (all these things are very cool).

Or not!

Have a nice day!

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Instagram : natgeo

 

Kidults don’t like Bartok

OK I’m french. My english is a frenglish, it’s rusty and wobbly, et voilà. Try me, though. I’ll do my best. I promise. If sometimes it’s too bad, just laugh at me or roll your eyes.

I was born in 1966, so when Star Wars was on the screens, I was ten and my father took me by the hand to watch it. “Use the force, Luke”. J’ai adoré ! As a student, later, I spent nights fighting monsters in Quake or Doom. Harry Potter was not born, dommage. I read Stephen King instead…

Now I’m 49, I knowwww, there’s another Star Wars on the screens. I’ll watch it, I promise. But at the same time, well, I’m obsessed these days by the 4th Symphony of Gustav Mahler (the 2nd movement, In gemächliger Bewegung, which is a strange waltz, is fascinating because the violin sounds like some Dmitri Shostakovich), I read the biography of Goliarda Sapienza (I have to buy The Art of Joy – L’Art de la Joie !), and I watch, these days, an old documentary about the Metro Goldwyn Mayer.

I don’t play video games anymore. I didn’t buy any of the 1587 volumes of Walking Dead. Et puis Puccini m’a beaucoup occupé ces derniers temps, vous savez. I feel a bit alone, though. Bientôt ça va me faire culpabiliser. Genre le mec perché dans sa tour…

All men I meet daily seem to be what we call in France “adulescents“. You could call them adulteens ! They are thirty, forty years old, boring as possible, and their culture is nonexistent. They have teens’ culture instead. Blockbusters, but it’s hard to talk about Antonioni or Welles (“Old movies ? No”). Videogames, but don’t tell them about how funny Greta Garbo is in Ninotchka. Walking Dead comics, but no Bartok, too… disturbing. Or Bruckner, you know (ahhhh, le scherzo de la 9ème et ses pizzicati !). What about Vivian Maier ? Hmm ?

Why not, after all ? Super Mario (run and jump !) is probably more exciting than the Fourth of Mahler, and your Lego box of a Tie Fighter is just a little more expensive than this huge stupid Proust book et ses interminables phrases. Pfff…

“L’absence n’est-elle pas, pour qui aime, la plus certaine, la plus efficace, la plus vivace, la plus indestructible, la plus fidèle des présences ?”

Dial : What if they quit, at times, the surface of teeny things ? What if they stop… reacting on what the mainstream market prepare for them ? Que pourrait apporter une part d’autonomie, soudainement ? Who is the guy who can navigate from Tim Burton or Adèle, to Fanny & Alexander or… Bartok ? Mutant ?

La Culture à réaction, or why “Luxury is Insular”…

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