Logan, X-Men, Avengers & Levers

I love movies, I love De Palma & Kazan, I love Welles & Bergman, and I love these US Big Machines with Jedis and Superheroes too!

Yesterday I watched Logan, a Wolverine movie, and I was amazed by its… tone.

First, it’s been directed by James Mangold, who made the hilarious and perfect Knight & Day, the great Walk the Line, the stressful Identity, and more : this little jewel of Copland.

Good, very good director.

Logan is a surprise for Mainstream X-Men like movies lovers : it’s dark, complex, much more violent, risky, and full of great ideas.

It’s not as easy as “I broke the toys”, though Charles Xavier is old and Alzheimerized, though Logan is not “repairing himself” that much.

That movie sweats intelligence in every scene. The diner is perfectly played. The horses scene is delicate. The casting is marvelous (the albino, the little mutant girl).

 

It brings me to this pattern :

When you have big success with mainstream big things, like Star Wars, Avengers, how do you move forward?

 

One good thing is to pull out big show-offers and smart pants makers to entrust these big projects to… good directors, who made personal intelligent things before.

  • Give Logan to the man who made Cop Land.
  • Give Rogue One to Gareth Edwards who directed Monsters.
  • Give The Last Jedi to the man who directed Looper.

 

But one can see something happening : Levers Choice.

Marvel tried these :

  1. Reboot the thing, like they did twice with Spiderman. And why not?
  2. Get bigger. From Iron Man to the last Avengers with dozens of heroes…
  3. Butter up idiots & geeks with vulgarity and puns : Dead Pool (it worked!).
  4. Drive to complexity, more adult themes & concerns : Logan.

 

Well : it’ll be interesting to follow…

Thanks for reading!

 

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“Don’t lose your inner child and stay a child… from time to time, OK?”

– I wanna watch Thor Ragnarok!
– No : tonight it’s Stalker, by Tarkovsky…
– Oh noooooo… Pffff…

 

ONE

“Don’t lose your inner child” seems a splendid advice. The spirit of childhood is almost a superpower!

Everybody understands that : the capacity to marvel, curiosity, a genuine sense of happiness, love of simple things, ability to lose yourself into an activity, gathering ideas like shells…

I hope you kept it. And if you don’t, your own children can show you : you just have to watch them play, together or alone, 100% focused…

“Garder son âme d’enfant” (to keep your child’s soul”)

 

TWO

But there’s a difference between keeping your inner child and… staying a child in your head. Refusing to be an adult. Fleeing responsibilities. Bottle-feeding mainstream teen medias, which makes you an obedient larva…

You’ll be a perfect consumer!

 

THREE

Don’t lose your inner child, AND grow up as an adult, using this spark in your eye. From time to time :

  1. Explore Arts you don’t know
  2. Stay away from mainstream entertainment
  3. Be autonomous in your search
  4. Stop “reacting” to medias all the time
  5. Let your “cultural comfort zone” behind
  6. Study and draw maps about what you’ll explore
  7. Draw your own path
  8. Try adult things

 

– Yes, but I wanna watch Thor!
– OK, but tomorrow, it’s Tarkovky.
– Okey! Can we read some Garfield in bed?
– Nope : we go on with this Manet biography.
– Pffffffffff…

(Yes, it was a dialog between me and myself. Yes I watched Thor yesterday, and Stalker today. So there!)

 

Thanks for reading!

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STALKER is a treasure: an invitation to go on a mental ride with a poet and philosopher. A film that makes you wonder more about yourself yet without making you anxious. The few existing films like STALKER are the reason why cinema is called “art”! (IMDB comment)

 

 

Pee-Poo Deadpool & Exasperating Frozen Songs…

Remember Frozen? It was CRAZY. It was everywhere : the songs, the DVDs, the dolls and the Elsa toys. It was so crazy that at one point, people become to be bored and sarcastic about it. “Let it gohhhhhh”. Pfff…

Then I watched it and found it… just OK.

In another region of mainstream entertainment, I watched Deadpool one day and couldn’t go til the end, bored by casual murders, bad jokes & puns, plus an horrible feeling of smart-ass irony detection, as if I was a geek target all movie long.

In France we call this humor under the belt “pipi caca” (pee poo).

Want examples? : http://www.imdb.com/title/tt1431045/quotes/

Soooo irreverent!!! Awwwee : therefore you saw cargos of people being so flattered to get Lord of the Rings or X-Men puns in Deadpool! Perfect to be a viral success, right? Parody! Irony! Teasers! Funny to be idiotic! Outrageous!

As they say in Wiki :

Reynolds worked closely with Fox domestic marketing chief to use the internet to their advantage and come up with cheaper, “Deadpool-based” ways to market the film.

Of course : targets! Moving cattle. Elbowing the audience… and… There’s a II. You don’t say!…

This morning I read a blog article written by the perfect target, who was really upset. The Frozen bored thing (“here we are with weeks of more terrible pee-poos from Deadpool – to elbow me”) mixed with the sentiment of being a part of a stock, of some cattle to move.

Let’s laugh with us! Deadpool II is stupidfunnier! Give money, we’re cool! Irony by the shovel! Laugh when I pun!

Well, this article is too long, and it’s not cool to talk about Deadpool (Marvel, therefore Disney) and Frozen (Disney – Hey wait a minute…).

Marketing is too be smart. Viral can work to move your cattle. BUT if you insist, if you are too long, you upset people. Upset people not good.

OK, you’re right, I should… Let it gohhhhhh…

Here’s the French version. So there.

Have a nice day!

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-> ahahah so peepoo

From “Looper” to “Star Wars VIII”

  1. Star Wars: The Last Jedi was directed by Rian Johnson (born in 1973). As I often like to chain the movies I watch with a link, I watched Looper… his previous film, the day after. Looper is a splendid Sci-Fi movie and I watched a long interview of Johnson in the bonuses. I discovered an adorable geek with a fast brain, capable of talking about Casablanca, Akira, who wrote, organized and directed the movie, which “delivers an uncommonly smart, bravely original blend of futuristic sci-fi and good old-fashioned action”, 93% on Rotten Tomatoes!
  2. I really respect and understand that the Star Wars teams wanted this guy, as they wanted Gareth Edwards (born 1975)  for Rogue One. Monsters was a haunting masterpiece (though very low budget), and his Godzilla was… really different.
  3. I have a third example : Joss Whedon. Smart father of Buffy the Vampire Slayer and Firefly (then Serenity), a great “space western”. After Cabin in the Woods, he was swallowed by Marvel Studios, directing two huge Avengers movies.

 

OK, here’s the pattern : smart directors swallowed by huge systems to make the biggest blockbusters.

Could it be a special Peter Principle?

Did we lose the guys for good cinema? Why?

 

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When your comfort zone is in Mainstream Children Marketing, you live in PARADISE

Why do I feel a slight nausea when I see BB-8 with a Santa Claus Hat or the death star covered with snow?

The concept of Comfort Zone is useful. Inside this (we all need that, right?), we’re easy and happy, like a sleeping baby. We have all we need, that’s COOL. You absolutely don’t have to explore the outside : it’s unknown, maybe dangerous, blah blah blah, and you could discover things…

If you’re an adult and you love Harry Potter, Disney, Star Wars and all the marketing around it (Pop Figures, Lego, etc) and you have plenty of money, I see you live in total and uninterrupted paradise. For your own happiness, you just have to visit stores. Then, as a good target you are, you’ll go from one “Oh! Ah!” to “Woaw that’s cool! I want it!”.

EVERYTHING there is ready for you and for your bliss : Lego Star Wars Advent Calendars, Harry Potter Hogwarts Houses Goodies (scarves, tee shirts, etc), Disney Consumer Products (you’ll find plenty of elements of their targeting processes on the web, for example here : https://www.marketing91.com/marketing-strategy-walt-disney/ ). I told you : it’s paradise!!

Happiness in idiocy is exactly what the system needs from you. Consent, obedience, servitude.

As long as you’re smiling with this new Falcon Millenium Lego or this Avengers Captain America doormat ($86 51 + $4.49 shipping on Amazon, today) or this very cool Disney/Pixar Cars 3 Ultimate Florida Speedway Track Set ($179.74 & FREE shipping – 36 customer reviews), you’re OK. Life is a beauty! There are “822 results for Toys & Games : “Jack Skellington” on Amazon. Havem all?

“Come on! Live with your time!”

Yes, well : NO. I have another comfort zone, which is, in culture, I hope, a little larger. I’ll watch the new Star Wars for sure, and Blade Runner 2049 was great, but this week I read an interview with Lenny Bernstein about the Rite of Spring, tweets by Taleb, articles by Serge Daney or Pasolini, talked about dreams or creativity about Valéry (poet), realism (or not, cf Sorolla) in Zorn’s paintings, Sander’s links with Walker Evans (photographer), or symbols analyzed by Durand (anthropologist who liked Bachelard). Tonight I’ll probably watch… The Servant, by Losey. A good way to think about this, right?

And I’d hang myself if I had to watch cartoons while I coffee in the morning!

Argh! Bloody hell! I just realized that my comfort zone was… to expand mine.

Lazy me.

Trapped. Me moorings awweeeee.

 

Have a nice day!

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Geeks Targeting

Marketing : Cattle displacement

 

Salt & Pepper shakers : Vader & Stormtroopers (awweee). Monopoly Game of Thrones (!??). A Spiderman Pop Figure looking like he’s 3 years old (well…). Warcraft (or Harry Potter, whatever) cooking or cocktails books (yeah yeah yeah).

This article is not an article, it’s a question :

How does it feel to be a target?

Happiness? You buy? What’s the part of “Oh well, they got my money : I have a $20 stormtrooper salt shaker now…”? Is this cool? What about this little Pop thing on your desk? Is it just “cute”, or is it “cute, but, all right, it $30 of crappy plastic”?

Well, I almost had a little crush for the shakers, ohlalaaaaa…

Thanks for reading!

 

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