A film distributor hesitates about what to do with a foreign movie, thus it puts it in a few avant-garde theaters in three big cities of the USA, and makes big money, and is very happy about it, then pulls it out.
The distributor doesn’t realize the movie fiercely agitated social medias and could have made 20 times more money with a larger proposition across the country, and much much more if it let is spread by word of mouth.
His job is to sell concert tickets 8 hours a day, he’s asked to also sale an insurance fee with each ticket. He sells 3000 tickets a day, 35% insured – which is pretty good.
While he takes a 15 minutes afternoon break, someone takes his place for cover, sells 10 tickets, 5 of them insured – 50%.
The cover guy gets big congratulations by the boss : 50% is better than 35%, right?
Google “spurious correlations” to find hilarious graphs that “proves” that there’s a link between “Per capita consumption of cheese (US) correlates with number of people who died by becoming tangled in their bedsheets” or “German passenger cars sold in the US correlates with Suicides by crashing of motor vehicle”.
Then be afraid, because it happens all the time in your company.
In a medium size city, a DIY and artists store’s boss puts a book & stationery corner. It’s pretty rare, and people come from the everywhere around to buy a magazine or a book. Each of both activities enriches the other.
A new boss arrives, watches the turnover, assures that it’s not that much, then closes the corner. Then complains the whole store revenue slowly decreases…
Evaluation. What is it? If in one’s job one has to analyse numbers, one has all the chances to understand NOTHING.
Digits give the great illusion of mastering things. And it’s just wrong.
When a “manager” watches bunch of numbers without meeting, asking, listening to the people involved, he’s just a happy jumping goat, an ignorant.
Therefore he’s ridiculous, embarrassing, and detrimental.
What is important is not measurable with numbers.
Thanks for reading! (sorry for my English…)