A Fortnite/Gurushots pattern
I don’t play games anymore (though I spent hours online with Myth in the nineties) but I like to read about this world from time to time.
I often fall on this hated pattern : “You have to pay to play, then you have to pay to increase your powers in order to win”.
The feeling to be a cash cow is pretty unpleasant for people…
Fortnite is this big success online game who has more than 200 millions users. It’s probably a great game, but I’m sure the main reason is because
- it’s free to play, anywhere, on a PC, a Mac, a phone
- the things you can buy online (because every company needs money, right?) are only cosmetic (clothes, dances, etc), and they don’t affect at all the way you win or not.
It appears that when people don’t feel they’re cash cows, when then don’t feel the pushing hand in their back (“buy, buy, buy, or you won’t win”)… they buy. They pay. They give money. Fortnite wins hundreds of millions every month.
I just saw a similar pattern with GuruShots, which is a photographers social media, based on challenges and competitions. You post your best pictures, then you expect to be “liked” by the community : it’s very fun, fast and crowded, and it pushes you to be creative.
There, you get more views (and likes) when you just posted a picture, or when you use littles tools (boosts to be more viewed, swapping less viewed pictures, etc).
You get some of these tools at the end of challenges, and you can buy them.
They made one mistake : your tools-rewards are no distributed according to the level you climbed in a challenge, but a bit randomly. But well : it’s pleasant to get them, then to think about where and when you’ll use them to be effective.
It’s simple : participate, take good pictures, and get rewards.
Of course, the people who buy these tools in costly baskets are the one who win. There, you feel the pushing hand in your back (“Give us dollars and win”), and there you don’t pay, because you’d like to win “without this cheat” (but is it?).
But well, it’s a game, it funny, and it’s a kind of balance you have to play with. And that’s true : it makes you think about what is a good picture.
Now they changed the rules : you never get rewards-tools anymore at the end of a challenge, you gain them with “missions”, which are mainly to… vote for other pictures. I have to choose 60 good photos (therefore to check around 3-400 daily, in order to get one of these tools. But :
- It’s too much work for me.
- I lost the excitement to get them at the end of each challenge.
Therefore I can choose this :
- Abandon and quit the game (bye!)
- Go on playing without any support-tools (which is a “no action” mood – you lose a big part of the excitement)
- Buy tools (feeling a bigger hand pushing you in my back to do it)
I’m on 2, running towards 1 and quitting.
This is the Fortnite pattern they could follow :
One should be able to win because their pictures are good, or because they have fun using the pictures pushers tools, or because they pay. That’s fair! You should be seen, given rewards and likes (because this is all we like in a photography social media) according to the quality of your work (and not because you voted/watched hundreds of picts). This needs oils, a multiple threads forum (or ways to chat) to connect photographers, and less pressure to “spend money”, a pressure which is now ten years obsolete.
Is this pattern usable elsewhere? What about this feeling people have to be cash cows? How to kill this feeling and make them happily give money though? What could be the science of studying where/when to pay? You pay to enter? Inside the game? To get useless but pleasant things (like in Fortnite) or power? Where to think about this science? Marketing, business, game, school, fashion, blogs, medias?
Thanks for reading!